Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.

[…] TV is available in 43 European territories and currently reaches more than 90 million households via its branded remote-control button and pre-installed app in Smart TV devices. www.rakuten.tv Rakuten TV is part of Rakuten Group, Inc., one of the worlds’ leading internet services companies, with a focus on e-commerce, fintech, digital content and communications. […]

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

[…] the unique challenges of this election year, Magnite is helping political advertisers shift the spend they would have used on in-person touchpoints to video. By working closely with premium CTV publishers and political advertisers to understand their campaign goals, Magnite layers in data to ensure these buys are reaching the right audiences through scaled buys.